It's so interesting to watch marketing evolve over the years. Recently, social media influencer campaigns have taken on popularity as a way for businesses to directly reach real people with an interest in their products.
I was hired to work on one of these influencer campaigns for a luxury mattress brand, DreamCloud. I love the creative freedom that comes with photographing and styling these types of campaigns and look forward to seeing how they evolve even more in the future!
Here's what we captured in our space for DreamCloud: